Athlete-Tested. World Champion Approved. How can you be sure we have the best? Ask any of our world-class athletes—including the reigning Ironman™ world champion. They use our stuff—and tell us what they need to win. Then, our R&D team rides technology’s edge, bringing the latest innovation to every product. Whether they’re jamming on their pedals in Kona, flying down a mountain in Whistler or crushing that epic local ride, all athletes can trust we’ve given them the best. We know what drives their passion because it’s our passion, too. It’s the details. Shape, construction, materials, and a lot of sweat—not to mention a little blood—go into our products. We don’t take anything lightly. This is our life.